The Journey of Pony Rider’s Upcycled Truck Canvas

The Journey of Pony Rider’s Upcycled Truck Canvas

At Pony Rider, our passion for sustainability and conscious living drives every decision we make. As we constantly seek innovative ways to create products that align with our values, our Upcycled Truck Canvas collection stands out as a testament to our commitment. This journey of turning old, unused truck canvas into beautiful, functional gear reflects our brand's ethos and dedication to sustainability, creativity, and adventure.

The Story Behind Upcycled Truck Canvas

Imagine a piece of fabric that has travelled thousands of miles, braving harsh weather conditions, carrying heavy loads, and witnessing countless landscapes. This is the life of a truck canvas. Once these canvases reach the end of their practical use on the road, they are often discarded, destined for landfills. At Pony Rider, we saw an opportunity to give these resilient fabrics a second life, transforming them into unique, character-filled products that tell a story of adventure and durability.

By recycling old truck canvas, we not only reduce waste but also breathe new life into a fabric that has already proven its strength and endurance. Each piece of upcycled canvas is carefully selected, handmade, and washed to reveal its unique quirks and character. This process ensures that every product in our Upcycled Truck Canvas collection is one-of-a-kind, carrying the marks and memories of its previous life.


Our commitment to sustainability extends beyond the materials we choose; it encompasses every stage of production. Our canvas gear is crafted in India, where we work closely with artisans who share our values and dedication to quality. From fabric sourcing to factory production, every step is conducted to the highest ethical standards. We prioritise fair labour practices, ensuring that everyone involved in creating our products is treated with respect and dignity. This all ensuring each piece is a true reflection of our dedication to creating products that are not only beautiful and functional but also meaningful and impactful.

Embracing Imperfection and Celebrating Character

In a world where mass production often means uniformity, we celebrate the imperfections and individual character of each upcycled canvas piece. The marks, patches, and variations in colour and texture are not flaws; they are stories etched into the fabric, adding depth and authenticity to every item. This philosophy aligns with our belief that well-made items are coveted and that great design is timeless.


Connecting with Nature and Community

The Upcycled Truck Canvas collection embodies our core values of connecting with nature, building community, and embracing a conscious lifestyle. When you use a Pony Rider product, you're not just using a piece of gear; you're carrying a piece of history, a story of resilience, and a commitment to a better way of living. Whether you're out exploring the wilderness or gathering with friends around a campfire, our products are designed to enhance your adventures and create lasting memories.

Caring for Your Waxed Canvas Gear

Waxed canvas is a durable, water-resistant fabric that has been used for centuries to create a variety of outdoor gear, but it does require proper care and maintenance to maintain its appearance and functionality. Check out our Upcycled Canvas Care Guide here.


The Vision for the Future

As we continue on our sustainable journey, we remain dedicated to pushing boundaries and seeking better ways to live and create. Our Upcycled Truck Canvas collection is a testament to our vision of being a driving force for conscious choices and inspiring others to join us in making a positive impact on the world.

Join us in celebrating the beauty of imperfection, the power of sustainability, and the spirit of adventure. Together, we can create a more connected, conscious, and inspired world.

Explore our Upcycled Truck Canvas Collection and be a part of the journey. Tag us @pony_rider and share your adventures!

Read our Care Guide here