Celebrating B Corp Month

This B Corp Month, we’re celebrating Gen B – the businesses proving that doing good and doing business go hand in hand. It’s about making choices that matter, from sustainability to ethical partnerships. Learn more at bcorpmonth.com.

Gen B: The Generation of Business for Good

March isn’t just another month - it’s B Corp Month, a time to celebrate businesses that are shaking up the system, proving that profit and purpose can walk hand in hand. And this year, it’s all about Gen B -the generation of businesses leading the charge for a better world.

So what does it mean to be Gen B?

It means we’re not here to play by the old rules. We believe business should be a force for good - one that champions the planet, values people, and pushes boundaries in the way things are made, sold, and experienced.

It means choosing integrity over shortcuts, sustainability over convenience, and impact over excess.

It means taking action today for a better tomorrow.

Why we're all on Gen B

At Pony Rider, we’ve never been about overabundance. We’re about considered design, conscious choices, and creating products that live with you through every adventure. Our B Corp certification isn’t just a badge - it’s a commitment to being part of something bigger than ourselves.

We put sustainability first. From upcycled materials to responsible production, we make sure our gear is designed for longevity, not landfill.

We choose ethical partnerships. Our makers and suppliers are an extension of our community. We ensure they’re treated with fairness, respect, and dignity.

We believe in giving back. Whether it's supporting local makers, protecting our wild spaces, or lifting up fellow change-makers, we know that small actions create big waves.

Being a B Corp means we’re constantly challenging ourselves to do better. It’s about progress, not perfection - and that’s what we love. Every year, we raise the bar, rethink our impact, and push further to create a business that leaves the world a little better than we found it.

It's time to celebrate our business as a force for good so...

B Corp Month is our chance to turn up the volume and bring more people into the conversation. Because when we shop, create, and connect with intention, we shape the kind of world we want to live in.

We’re not just a business. We’re a movement. A community. A new way forward.
This is Gen B. Welcome to the future of business.